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A Framework for Franchisee Selection – from Advertising to
Agreement
This one-day program is designed for personnel involved in
attracting, screening and selecting Franchisees. The program
focuses on the essentials, including obligations, establishing and
refining selection processes and strategies for addressing concerns
and Franchisee frequently asked questions.
This program will also include an open forum with a lawyer working
in the franchise sector and a guest speaker with extensive
experience in recruiting and selecting Franchisees.
Key Content Areas:
1. Your Franchise Concept: know thy concept and know thy
Franchisee!
2. Legal and Regulatory Context: open forum with lawyer from
the franchise sector.
3. Selection Process From Advertising to Agreement: best
practice strategies in attracting, screening, interviewing,
profiling and selecting the best Franchisee.
4. Relationship Management: open forum with guest Franchisee
Recruitment Manager.
This module does not include territory mapping, site selection or
leasing.
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