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201/566 St Kilda Road
Melbourne 3004
Victoria  Australia
Tel +61 3 9533 7600
Fax +61 3 8640 0413
Email Us

Our People

Dean Salomone – Director

Dean's primary role is business development and client relationship management. Dean also focuses on executive recruitment, training facilitation, workshop and conference presenting along with general Franchise Consulting.  Dean has been a long serving Victorian State Chapter committee member of the FCA and is currently the President of the Victorian Chapter.

Corina Vucic – Director

Corina is the driving force behind the training and human resources function of the business. Corina began her career with Coles Myer before spending the 10 years in general management positions with franchise business, including Autobarn and Clark Rubber.
Corina has a clear understanding of the important role franchisees play in the growth of the franchise system and maintaining good franchisee/franchisor relationships. She is the current chair for industry body, Women in Franchising and is a state board member of the FCA.

Andrew Kelly – General Manager, PR Services

Andrew provides fully-integrated PR Services, such as communications strategy, media strategy, media relations, media coaching and training, corporate & executive profiling, professional writing, event management, sponsorship leverage, issues management and conference management. A member of the Public Relations Institute of Australia (PRIA), Andrew has more than 15 years experience in franchise public relations and corporate communications.

Sergio Alderuccio – General Manager, Franchising and Distribution

Sergio has more than 25 years experience as a franchise advisor to companies in retail, service, manufacturing, government, automotive and hospitality. He has advised many of Australia’s leading franchisors and has also been a franchisee on numerous occasions. In 1983 Sergio founded the specialist franchise consultancy, Franchise Developments, which was a franchising pioneer and innovator in Australia for 25 years. In 2008, Franchise Developments was purchased by Pricewaterhouse Coopers.

Jessie Caudry – Operations Manager

Jessie manages the day to day administration and operational support of the business, as well as organising and managing Franchise Careers events and training programs. She has been a key member in the business for the past six years and holds a Certificate IV TAA.

Kim Annesley – Learning & Development Specialist

Kim's professional career includes roles in human resources management, training and development, business strategy, customer service and staff incentives within retail, hospitality and corporate environments. Recent projects include redevelopment of franchise induction programs and the creation of training materials in line with national competency standards.

Rachael Morris – Learning & Development Specialist

Rachael is an energetic, positive, natural leader who places high value on human resources and providing the opportunity for further learning and development. Rachael specialises in group facilitation, in-store coaching and training, providing end to end training processes to support roll out of new business initiatives and systems. Additionally, Rachael is able to plan, manage and facilitate corporate functions such as team building events, territory meetings and special events.

Melissa Anderson – Learning & Development Specialist

Melissa spent the first 15 years of her career in various financial roles in companies include VisyBoard, Just Jeans, and KordaMentha, gaining valuable experience in a broad range of industries including retail, manufacturing, professional services and finance.  She was involved in management accounting, HR / payroll and administration management. Melissa has international knowledge after working overseas and spent two and a half years at Franchise Developments and PricewaterhouseCoopers. She has a Master of Business Administration (MBA), specialising in strategy, innovation and entrepreneurship.